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Why Most Post-Pandemic Predictions Will Be Totally Wrong

Just examine all the predictions we made during 9/11 and the Great Recession

Illustration: Fran Caballero

A deadly global pandemic is a self-evidently world-changing event. But world-changing how? While the coronavirus nightmare is nowhere near resolution, we are awash in predictions about what will come…




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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

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