Logology

Why Nostalgic Logos Are Booming Right Now

A new wave of company logos all include the same three-letter word

James I. Bowie
Marker
Published in
5 min readSep 11, 2020

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A collage of logos including Humboldt, JC Penney, Kangol Vintage, The Shave, Coors Light, and more.
Images: James I. Bowie

Does your local craft brewery’s logo helpfully inform you that the business was “Est. 2019”? Is the sign outside the trendy coffee shop down the street proud to declare it was “Est. 2016”? Logos declaring the year that a company was founded…

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James I. Bowie
Marker
Writer for

Principal at Emblemetric, Sociologist at Northern Arizona University. Data-driven reporting on trends in logo design: Emblemetric.com