Why Nostalgic Logos Are Booming Right Now

A new wave of company logos all include the same three-letter word

A collage of logos including Humboldt, JC Penney, Kangol Vintage, The Shave, Coors Light, and more.
Images: James I. Bowie

Does your local craft brewery’s logo helpfully inform you that the business was “Est. 2019”? Is the sign outside the trendy coffee shop down the street proud to declare it was “Est. 2016”? Logos declaring the year that a company was founded…