Companies Are Brilliantly Solving the Wrong Problems

Why making a better product can sometimes sink your company

Jasper Kroese
Marker

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Photo: Kelvin Murray

“I“I’m a problem solver,” the innovation manager at my first job used to say. “You give me a problem, I’ll give you a solution. That’s why people keep hiring me.”

He was right on all counts. People gave him problems, he solved those problems, and people…

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Jasper Kroese
Marker

Freelance Consultant — Driven by innovation, product development, startups and creating future-proof organizations