Companies Are Brilliantly Solving the Wrong Problems
Why making a better product can sometimes sink your company
Published in
6 min readFeb 10, 2020
“I’m a problem solver,” the innovation manager at my first job used to say. “You give me a problem, I’ll give you a solution. That’s why people keep hiring me.”
He was right on all counts. People gave him problems, he solved those problems, and people…
