Why So Many Entrepreneurs Hoard Secret Stashes of Domain Names

Dreaming up a new business starts with a domain name, and some entrepreneurs have hundreds of them

Michael Waters
Marker
Published in
6 min readDec 13, 2019

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Photo: Rawf8/Getty Images

MMichael Lindsey and Daniel Rubin have a tradition. At the end of each year, when GoDaddy announces that their domain names have renewed, they send each other screenshots of the notice, paired…

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