Off Brand
Why Supreme Is Happy to See Customers Burning Their Merch
It may look like a backlash against the super-exclusive streetwear brand, but it’s pretty much the opposite
Published in
4 min readFeb 26, 2020
Supreme, the attitude-heavy, way-cooler-than-you-are skateboard and streetwear company, is a singular brand. For more than 25 years, it has…
