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Number Crunch

Why Taco Bell, Charmin, and Pizza Hut are Trying to Sell You NFTs

Corporate merchandise is going crypto

An illustration of a hard shell taco and accompanying text below it. The text says “$18,000: The approximate sale price of an NFT created and sold by Taco Bell. Source: Rarible” The Number Crunch logo is in the top right hand corner.

10 ETH, or approximately $18,000: That’s how much a limited-edition digital collectible created by Taco Bell sold for on the NFT trading platform Rarible last week. The fast-food chain last week issued a series of four different collectible…




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