Why Taco Bell Entered the Chicken Sandwich War

Turns out it’s more than just a silly game of fast food one-upmanship

In summer 2019, Popeyes fired the first shot in the chicken sandwich war, going after chicken king Chick-fil-A and vowing to take no prisoners. After just two weeks, the first battle reports were in: The Popeyes sandwich was a runaway hit. Straight out of the gate…