Marker
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Marker

Why Target Is Turning Itself into Glossier

The retailer’s portfolio of private-label goods is driving healthy profit margins

Photo: Steve Russell/Getty Images

DDigitally-native vertical brands (DNVBs) have exploded in the past decade with lower entry costs and, naturally, more competition. The business model Warby Parker popularized— starting in 2010 — has bled into every imaginable consumer goods product class…

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