No Mercy No Malice

Why the Big Business of Academia Is in Denial

Universities have siphoned $1.5 trillion in credit from students — and they don’t want to have to give it back

Scott Galloway
Marker
Published in
7 min readJun 30, 2020

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U.S. university presidents and chancellors, enough already.

It’s time to end the consensual hallucination between university leadership, parents, and students that in-person classes will resume in the fall. The bold statements from presidents and provosts are symptomatic of the viruses that also plague American leadership and business: exceptionalism that has morphed into arrogance and an idolatry of money that supplants regard for the commonwealth.

These statements strike a similar tone to a CEO in the midst of a disastrous earnings call who demonstrates near-delusional optimism so investors don’t sell shares. The declarations could be interpreted as: “Parents, please send in your deposits. Nothing wrong here, nope, all good!” A combination of self-aggrandizement and elitism has convinced American universities that our services are worth indebting generations of young people, and now risking becoming agents of spread.

Illustrated chart: Average tuition cost by universities reopening online ($22,328) vs. in-person ($31,685) — Prof G Analysis

The narrative

The U.S. Covid-19 narrative is: The virus abates in the summer, comes back in the fall…

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Scott Galloway
Marker

Prof Marketing, NYU Stern • Host, CNN+ • Pivot, Prof G Podcasts • Bestselling author, The Four, The Algebra of Happiness, Post Corona • profgalloway.com