Why The Gap Is Betting on Kanye West's Yeezy

Why The Gap Is Betting Its Future on the Kanye Effect
A deal with Kanye West worked for Adidas. Can it save Gap from bankruptcy?
Herbert Lui
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Published inMarker
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6 min read·
Jul 3, 2020
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Photo: Rich Fury/VF20/Vanity Fair/Getty ImagesImagine the collective sigh of relief from Gap Inc.’s employees and shareholders on June 26. After a Bangladesh factory scandal, a bungled collaboration with designer Telfar Clemens, and employee layoffs and furloughs, their stock price spiked 42% in…
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Written by Herbert Lui
33K Followers
·Writer for Marker
Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd
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