Published in


Why The Gap Is Betting Its Future on the Kanye Effect

A deal with Kanye West worked for Adidas. Can it save Gap from bankruptcy?

Kanye West attends the 2020 Vanity Fair Oscar Party.
Photo: Rich Fury/VF20/Vanity Fair/Getty Images

Imagine the collective sigh of relief from Gap Inc.’s employees and shareholders on June 26. After a Bangladesh factory scandal, a bungled collaboration with designer Telfar Clemens, and employee layoffs and furloughs, their stock price spiked 42% in…




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

Rebaked the American Dream

Reducing Food Waste: John Brooks of BTTS Holdings On How They Are Helping To Eliminate Food Waste

Network Society Affected Politics

Microsoft will unveil the next version of Windows on June 24th | Engadget

EPFO — Digital facility for Principal Employers for monitoring the EPF compliances of their…

Shopify Migration: 10 Reasons to Rise Business Success

Platforms are still eating the world

18 mobile stats merchants can’t afford to ignore in 2018

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Herbert Lui

Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing:

More from Medium

Why I Decided To Leave The Rat Race

Write Less, Say More

What role do entrepreneurs play in today’s economy?

Large conference room full of natural light, with a table and mauve chairs

Don’t ever pressure an introvert to dance