Why The Gap Is Betting Its Future on the Kanye Effect
A deal with Kanye West worked for Adidas. Can it save Gap from bankruptcy?
Published in
6 min readJul 3, 2020
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Imagine the collective sigh of relief from Gap Inc.’s employees and shareholders on June 26. After a Bangladesh factory scandal, a bungled collaboration with designer Telfar Clemens, and employee layoffs and furloughs, their stock price spiked 42% in…
