Money Talks

Why the NFT Craze Is a Bubble Waiting to Pop

The latest collectible boom is fueled by speculators, not enthusiasts

James Surowiecki
Marker
Published in
7 min readMar 8, 2021

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An illustration mock-up of a phone with an Ethereum “coin” in a Bubble-Bobble style game design. The coin is pointed at a variety of bubbles that contain different art icons or internet memes.
Illustration: Quickhoney for Marker

If every era has its quintessential collectible, something that speaks to the historical moment and becomes a seeming route to riches, ours is clearly the “non-fungible token” (or NFT). Over the past year, NFTs — which include, among other things pieces of digital art, digital cards featuring NBA highlights, and limited-series music albums, all recorded on the blockchain — have become objects of obsession and financial speculation, fueling hundreds of millions of dollars in transactions, the biggest of which happened just a couple of weeks ago, when a 10-second video clip created by digital artist Beeple sold for $6.7 million. If NFTs have captured our imaginations, it’s because this fad fuses so many potent social and financial trends. It has a cryptocurrency angle, a virtual-reality angle, a meme angle, and it’s a social media-fueled speculative frenzy on top of it. NFTs are us.

But what are they, actually? In effect, they’re digital assets created from whole cloth. “Token” simply means that an NFT is an item on the blockchain, like bitcoin or Ethereum’s ether: its existence has been permanently recorded there from the start, and anything that happens to it — a sale, a trade, etc. —…

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James Surowiecki
Marker
Writer for

I’m the author of The Wisdom of Crowds. I’ve been a business columnist for Slate and The New Yorker and written for a wide range of other publications.