Why the Remote Work Revolution Won’t Last
Sorry, but the office is far from dead.
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Welcome to Buy/Sell/Hold, Marker’s weekly newsletter that’s 100% business intelligence and 0% investment advice. Each week, our writers Steve LeVine and Rob Walker make sense of the most important developments in business and why they matter right now.
We know you’re busy, so think of our Buy/Sell/Hold labels as shorthand metaphor: a Buy if we view it as a positive trend or clever move; a Sell if it’s a disastrous mistake or a missed opportunity; or a Hold if it’s noteworthy but too early to call.
Debunking the Remote Work Revolution
The Buy/Sell/Hold Analysis
We are suckers for a cleanly sculpted phrase. In the late 1990s, it was “dot-com”: Just take your noun, add .com to the end, and you had a booming internet business — that is, until the 1999 Nasdaq crash erased all the upside. Over the last decade, the phrase has been “gigwork,” a vaunted “flexible” industry that does things like send people out in their own cars to ferry around people or pizzas for low wages and, for the companies themselves, little to no profit.
