Why There’s No Such Thing as a ‘Startup Within a Big Company’
You will never be able to take the brand risks, the legal risks, or the partnerships risks that a true startup can
I’d exchanged DMs with Waze co-founder and CEO Noam Bardin a few weeks back to ask about learnings from his last few years inside Google. Waze is the $1 billion-plus acquisition that people, well, forgot about despite its size and growth. I mean, in all the “Big Tech” regulations discussions we regularly hear about Facebook/WhatsApp/Instagram and Google/YouTube, but Waze just kind of flies under the radar. Bardin replied that he was leaving Google at the end of January and would do some sharing after. Boy, understatement.
Today, Bardin published a personal essay titled “Why did I leave Google or, why did I stay so long?” and it’s a really telling, thoughtful, honest post. You should read it all but let me share a specific paragraph here:
I took the acquisition as a personal challenge. I believed that I could build out Waze within Google, breaking the myth about what happens to companies after being acquired by large corporations. Looking back, this reminds me of the Western CEO and China. Every Western CEO thinks she or he will be the first to be a successful Western brand in China and many try and launch a service there. The Chinese are used to this Western arrogance and welcome the foreigners. Many quarters and dollars later, the Western CEO leaves with some China experience and the Chinese partner keeps the IP, money, business… You cannot fight the nature of the beast, this is China. Same thing happened to me in China pre acquisition… So, to complete the analogy, I was the naive startup leader believing that I can build out Waze within Google to its full potential and conquer the beast, regardless of its nature. This irrational belief is critical for a startup leader but challenging in the corporate environment.
There is no such thing as a startup inside a big company. There’s various leash lengths to your freedom, but you’re no longer a startup. You get a bunch of things in return and, for many people, it can be a wonderful outcome, but you’re no longer a startup. I love that Bardin took this challenge and stayed well beyond when he needed to in order…