Why This Meal Delivery Startup Is Making Its Customers Buy Ovens

Here’s why Blue Apron’s business model failed — and how Tovala aims to fix it

Illustration: Nick Sheeran

Marc Andreessen was once asked what message he’d put on a billboard. His answer: “I’ve actually thought about hiring a skywriter to do this one. Right in the heart of San Francisco would be a billboard with just two words on…