Why This Meal Delivery Startup Is Making Its Customers Buy Ovens

Here’s why Blue Apron’s business model failed — and how Tovala aims to fix it

Byrne Hobart
Marker
Published in
6 min readMar 11, 2020

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Illustration: Nick Sheeran

MMarc Andreessen was once asked what message he’d put on a billboard. His answer: “I’ve actually thought about hiring a skywriter to do this one. Right in the heart of San Francisco would be a billboard with just two words on…

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Byrne Hobart
Marker
Writer for

I write about technology (more logos than techne) and economics. Newsletter: https://diff.substack.com/