No Mercy No Malice

Why Twitter Finally Needs a New Business Model

The social media giant is the only firm in its competitive set that grossly under-monetizes its users

Scott Galloway
Marker
Published in
6 min readNov 9, 2020

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I’ve watched CNN for 38 of the last 48 hours. Some observations:

  • Quinnipiac, Marist, Pew, and FiveThirtyEight should take a poll and stick it up their a$$.
  • I hope someday someone will touch me the way John King fondles the Perceptive Pixel wall. Still time.
  • If AT&T stock falls below $20/share, I will raise $2–3 billion, acquire >100 million shares, and advocate for a divestiture of Time Warner assets. It’s time to acknowledge this is a failed acquisition and the telco is now paying a conglomerate tax where the disposition of media assets would be accretive. CNN needs to command the space it occupies and be put behind a paywall. The nonstop barrage of reminders that my prostate is engorged and that I need to be more Calm is the wrong way to extract shareholder value from Anderson Cooper and Fareed Zakaria.

Use Your Words

Brevity can be the soul of wit. And competence. “Be sincere, be brief, be seated” was FDR’s advice. But brevity can also be a sign of nonchalance. In the opening statement of Twitter’s recent…

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Marker
Marker

Published in Marker

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Scott Galloway
Scott Galloway

Written by Scott Galloway

Prof Marketing, NYU Stern • Host, CNN+ • Pivot, Prof G Podcasts • Bestselling author, The Four, The Algebra of Happiness, Post Corona • profgalloway.com

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