Why Upstart Nikola Is Trolling Tesla

The EV truck startup has a $23 billion valuation — staggering for a company that generates virtually no revenue and has yet to sell anything

Byrne Hobart

Jun 29, 2020·6 min read

Nikola Motor is taking pre-orders on its consumer-facing Nikola Badger pickup truck June 29, 2020, which will retail for an estimated $60,000. Nikola hopes it will be a direct competitor to Ford’s F-150 in 2022. Photo: Nikola Motor

Every successful company produces imitators, but truly great companies are hard to copy. So the only question with a close imitator is who are they trying to fool…