Marker
Published in

Marker

Why Upstart Nikola Is Trolling Tesla

The EV truck startup has a $23 billion valuation — staggering for a company that generates virtually no revenue and has yet to sell anything

Nikola Motor is taking pre-orders on its consumer-facing Nikola Badger pickup truck June 29, 2020, which will retail for an estimated $60,000. Nikola hopes it will be a direct competitor to Ford’s F-150 in 2022. Photo: Nikola Motor

Every successful company produces imitators, but truly great companies are hard to copy. So the only question with a close imitator is who are they trying to fool…

--

--

--

Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

We launched two new features, instant lending pages and shared ussd codes.

Platform Mediated Network

E&P companies and dipping oil prices

Blazing Real Estate Demand Ignited by Cannabis

How Henry Ford eliminated the 8 wastes of manufacturing to make a billion dollar business.

An Open Letter To Bankers For Our Mutual Existence — Another Avertable Pandemic

Onward, Night Market

Make Smart Financial Goals 👨‍💻 #marketing 🏍 #business 💫 #product 📕 #buildvalue 🎯…

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Byrne Hobart

Byrne Hobart

I write about technology (more logos than techne) and economics. Newsletter: https://diff.substack.com/

More from Medium

Are you getting the new Tesla Model Y or the old one?

Production Model Ys ready for transport at Giga Texas

3 Ways Fighting Climate Change Can Ultimately Save You Money

What Autonomous Vehicles Will Really Do For Us

Earth Day 2022: The North America Tour.