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Why Upstart Nikola Is Trolling Tesla

The EV truck startup has a $23 billion valuation — staggering for a company that generates virtually no revenue and has yet to sell anything

Nikola Motor is taking pre-orders on its consumer-facing Nikola Badger pickup truck June 29, 2020, which will retail for an estimated $60,000. Nikola hopes it will be a direct competitor to Ford’s F-150 in 2022. Photo: Nikola Motor

Every successful company produces imitators, but truly great companies are hard to copy. So the only question with a close imitator is who are they trying to fool…




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Byrne Hobart

Byrne Hobart

I write about technology (more logos than techne) and economics. Newsletter:

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