Why Visuals Are the Most Powerful Way to Sell Anything
Symbols to get your message across to customers — and make it stick
In my old office, I had a wall of Post-it notes with my least-favorite words. The top two offenders were moist and dangle, words that make me, and most people, cringe. When I see an ad with those words in it, I honestly question if the company wants to sell their product. When my last headshot was taken, those two Post-its ended up in the frame. Prospective clients of my research and language strategy firm, would always ask me, “Why is your head framed by the words moist and dangle?!” and I would tell them about my office wall.
As our relationship progressed, I’d meet people higher in the chain of command, and they’d invariably say, “Lee! You’re the woman with the wall of words!” It was such a memorable image they had shared it internally. It was becoming part of my master narrative. The wall was the symbol in the story of my decades-long commitment to curating language based on its visceral quality. And it told that better than my saying “I’m committed to curating language” ever could.
When our partner Keith Yazmir joined the firm, he sensed from his first day that people were trying to make sense of what this new guy was all about. Instead of sitting everyone down and saying, “Hey, guys…
