Why Visuals Are the Most Powerful Way to Sell Anything

Symbols to get your message across to customers — and make it stick

Lee Carter
Marker

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Illustration: Dan Woodger

InIn my old office, I had a wall of Post-it notes with my least-favorite words. The top two offenders were moist and dangle, words that make me, and most people, cringe. When I see an ad with those words in it, I honestly question if the company wants to sell…

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Lee Carter
Marker

Word geek, messaging guru, public opinion expert and author of Persuasion: Convincing Others When Facts Don’t Seem to Matter.