America Runs on Dunkin’, But Dunkin’ Runs on Private Equity

How an iconic company became a lucrative vessel for dealmakers

Rob Walker
Marker
Published in
16 min readDec 7, 2020

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An animation of the Dunkin’ Donuts logo with coins coming out of it
Illustration: Erik Carter

In the 1980s, Fidelity mutual fund manager Peter Lynch became a personal finance superstar partly by insisting that investing wasn’t all that complicated. He had no taste for even slightly tricky financial instruments like futures and options, preferring…

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