Why Walmart’s $3 Billion Bet on Jet Wasn’t an Epic Failure

The soon-to-be-retired Jet.com wanted to be the Amazon killer. Instead, it gave Walmart a fighting chance at e-commerce.

Adam Keesling
Marker
Published in
7 min readJun 11, 2020

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Image: Jet.com

We gather here today to mourn the short life of Jet.com, the e-commerce startup launched in 2015, which Walmart purchased for $3.3 billion in 2016 — and announced…

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Adam Keesling
Marker
Writer for

There are four kinds of business: tourism, food service, railroads, and sales | Active on Twitter @adam_keesling