The 3 Best Business Books of 2019

Why Company Goals Don’t Turn Into Employee Goals

KPIs, OKRs, and BHAGs aren’t that great at motivating or evaluating people. Here’s what works instead.

Marcus Buckingham & Ashley Goodall
Marker
Published in
9 min readDec 16, 2019

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Photo: Bryn Lennon/Getty Images

An excerpt from Nine Lies About Work: A Freethinking Leader’s Guide to the Real World by Marcus Buckingham and Ashley Goodall. One of the three best business books of 2019.

GGoals are everywhere at work — it’s hard to find many companies that do not engage in some sort of annual or semi-annual goal-setting regimen. At some point in the year, the organization’s senior leaders set their goals for the upcoming six or 12 months, and then share them with their teams. Each team member looks at each of the leader’s goals and sets a mini-goal that reflects some part of the leader’s goal. This continues down the chain, until you, and every other employee, has a set of goals that are mini-versions of some larger goal further up in the organization.

As the year unfolds, you may well be asked to record what percentage of your goals you’ve completed. This “percent complete” data is then aggregated into bigger and bigger groups so that the company can, at any point during the year, say things like, “65% of our teams have completed 46% of their goals. We need to speed up!”

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Marcus Buckingham & Ashley Goodall
Marker
Writer for

Marcus Buckingham (@MWBuckingham) and Ashley Goodall (@LittlePlatoons) are the authors of Nine Lies About Work and founders of freethinkingleader.org.