The 3 Best Business Books of 2019

Why Company Goals Don’t Turn Into Employee Goals

KPIs, OKRs, and BHAGs aren’t that great at motivating or evaluating people. Here’s what works instead.

Marcus Buckingham & Ashley Goodall
Published in
9 min readDec 16, 2019

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Photo: Bryn Lennon/Getty Images

An excerpt from Nine Lies About Work: A Freethinking Leader’s Guide to the Real World by Marcus Buckingham and Ashley Goodall. One

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Marcus Buckingham & Ashley Goodall
Marker
Writer for

Marcus Buckingham (@MWBuckingham) and Ashley Goodall (@LittlePlatoons) are the authors of Nine Lies About Work and founders of freethinkingleader.org.