“Yeti’s improbable comeback reveals just how bizarre the state of our seemingly irrational and unpredictable economy is right now.”
Things are looking rather rosy for the outdoor gear manufacturer best known for its cult classic $200 roadie cooler and highly profitable insulated tumbler. In its latest earnings report last week, the Austin-based company reported revenues were up by 29%, to $295 million — 13% higher than what analysts had forecast. Over the past 12 months, the company surpassed $1 billion in sales. Yeti’s “improbable comeback,” as Cheryl Wischhover wrote in Marker last month, reveals how stir-crazy consumers, worn down by sheltering in place at home, sparked a boom in road trips and outdoor activities, in turn benefiting companies like Yeti, Dick’s Sporting Goods, and REI. But “as the cold weather kicks in, the pandemic drags on, and the economy balances precariously, can Yeti continue to ride these improbable tailwinds?”
