A Smarter Way to Run Business Experiments
Too many companies try out new ideas without knowing how to properly test them, a Harvard professor explains
Published in
9 min readFeb 24, 2020
In 2016, Jeff Bezos gave shareholders a rare insight into Amazon’s innovation engine. In his annual letter, he explained: “I believe we are the best place in the world to fail (we have plenty of practice!), and…
