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Zoom Will Outlive the Pandemic
Its initial success during the early days of the coronavirus has proved to be more than just a fluke.
Welcome to Buy/Sell/Hold, Marker’s weekly newsletter that’s 100% business intelligence and 0% investment advice. Each week, our writers Steve LeVine and Rob Walker make sense of the most important developments in business right now — and give them a Buy for clever moves or positive trends, a Sell for mistakes or missed opportunities, or a Hold if they’re noteworthy but too early to call.
🖥️ Zoom is here to stay 🖥️
The Buy/Sell/Hold Analysis
As the pandemic’s impact on the economy first struck in March, there was some musing that perhaps the famous FAANG stocks (Facebook/Amazon/Apple/Netflix/Google) should be swapped with lockdown-relevant replacements like Domino’s and Walmart. But with the tech giants proving perfectly resilient, maybe it’s better to simply add one newcomer: Zoom. Hello, FAANGZ.
It’s becoming increasingly clear that Zoom will be a feature of the post-pandemic world — the coronavirus success story that rose to meet its hype. When I first wrote about Zoom back in March, it looked like the ultimate example of a company experiencing the pandemic as a branding event, going from niche…
