They say everyone deserves a second chance, but Noa Santos may be pressing his luck. The entrepreneur is back with another interior design startup that somewhat resembles his last: Homepolish, the VC-backed company that crumbled in 2019, leaving designers unpaid — some owed as much as $32,000. “Behind the company’s glossy Instagram feed was a much messier reality,” wrote Marker contributor Courtney Rubin, when she documented the company’s spectacular fall.
Santos’s new venture, Freddie, is a membership-based network for interior designers. “Freddie is grounded in the idea of herd intellect,” he told Architectural Digest, “We all lift each other up.”…