Object of the Week

After a Brutal Year, the Post Office’s Sexy New Truck Is Selling Us a Story

The new fleet of electric vehicles paints a brighter future where the post office actually still exists

Rob Walker
Marker
Published in
4 min readFeb 25, 2021

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The new US Postal Service truck
Photo illustration, source: USPS

Object of the Week is a column exploring the objects a culture obsesses over and what that reveals about us.

It’s been a rough year — well, a rough decade or two — for the U.S. Postal Service. So it’s notable that in addition to enduring another round of criticism for subpar delivery performance this week, the venerable government agency also made news that struck a potentially positive note: It has awarded the contract for up to 165,000 new and redesigned delivery vehicles, some of which will run on electric power. For the first time in a long time, the USPS is directing our attention toward good news about its future.

According to The Verge, this is the culmination of an effort dating back to 2015 — an “urgent” undertaking to replace an aging fleet of trucks that, incredibly, lack air conditioning. (Some have been in service for 30 years.) In announcing the contract, the USPS unveiled the winning design and its features, along with a timetable pledging that the vehicles will begin to go into service in 2023. This puts the new fleet in a…

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