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Amazon Music Is the Dark Horse of Streaming Apps

While Apple was busy duking it out with Spotify, Amazon snuck up closer to the #2 spot in music streaming

The app logos of Amazon Music and Spotify on the screen of a smartphone.
Photo: Thomas Trutschel/Photothek/Getty Images

In their 1993 classic, The 22 Immutable Laws of Marketing, Al Ries and Jack Trout introduced readers to the Law of Duality, which states that every market eventually becomes a two-horse race at the top…

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