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Burger King’s New Logo Reveals Why Brands Are Obsessed With ‘Flat Design’
The fast food giant’s redesign proves you can jump on the latest design trends without losing the soul of your company
The “Home of the Whopper” just had its first major redesign in 20 years, and it somehow manages to both effortlessly play to customer nostalgia while embracing new digital-first design trends. On January 7, Burger King announced that it had made sweeping changes to its brand, from its logo and packaging to its menus, merchandise, and decor, right down to its social media, leaving not a single burger unflipped. It plans to launch this updated imagery worldwide over the next few years.
The company is seeking a more natural, old-fashioned look, with minimal noise and colors like red, brown, and green that customers already associate with food.
The rebrand was done in tandem with design agency Jones Knowles Ritchie, which has dabbled in fast food makeovers before, having worked with Dunkin’ to drop the “donuts” from its name in late 2018, and redesigning the Popeyes brand after its wildly popular 2019 chicken sandwich launch. The…
