Coronavirus Diaries From the C-Suite
Coworking, Construction, and Hair Care: How to Keep a Company Alive When Working Remotely Is Not an Option
The art of adapting your in-person businesses in the age of shelter-in-place
Coronavirus Diaries From the C-Suite is a new Marker series where leaders share how the pandemic is impacting their businesses.
You can’t blow-dry hair remotely or build houses over Zoom. The pandemic has been particularly painful for businesses that require customers and employees to physically be on-site. Three executives in the construction, hair care, and coworking industries shared with Marker the pivots that have enabled them to keep their companies going.
The coworking industry
In early 2020, New York City-based coworking company Industrious was flying high, with $230 million in venture capitalist funding raised to date, 500 employees, and more than 100 locations in 50 cities. Then the coronavirus hit. Would everyone stop paying for office space if they were all working from home? CEO Jamie Hodari talked with Marker about the scramble to keep customers — and what might happen when we can all go back to the office.
