Here’s Why My Startup Ran an Ad During the Super Bowl

Typically a play for billion-dollar companies with nine-figure marketing budgets, we decided to go for it

Image courtesy of Hint

Yesterday, 99.9 million people tuned into the Super Bowl. Even if you don’t follow football, you probably caught the halftime show and some of the expensive, celebrity-filled (and often hilarious) commercials, which is why so many advertisers use the game to promote their products. At $5-6 million per 30-second unit, the game is typically reserved for billion-dollar companies with a hundred-million-dollar marketing budget.

Last night, Hint was one of the few upstart brands competing with the big brands for the title of best Super Bowl ad of 2020.

Watch the full Hint commercial here:

Once you’ve committed, there’s no way to back out, even if the spot you’ve created is not appropriate or compelling enough to hang with the big dogs.