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Object of the Week

Hershey’s Repackaged Chocolate Bar Is Peak Performative Feminism

At a time when women have been hit hardest by the recession, brands are making International Women’s Day about themselves

A Hershey’s chocolate bar with packaging designed specifically for International Women’s Day, with the letters “SHE” highlighted. Above the Hershey’s logo, there is the addition of the word “Celebrate,” so that in its whole it reads: “CELEBRATE HerSHEy’s.”
Photo illustration: Save As/Medium; Source: PRNewsWire: The Hershey Company

“There is no Hershey’s without ‘SHE,’” the candy behemoth announced recently.

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Rob Walker

Author The Art of Noticing. Related newsletter at https://robwalker.substack.com

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