Off Brand
How Dr. Martens Became the Most Surprising IPO of the Pandemic
The rebel boot persisted — even when no one was wearing shoes
Published in
5 min readFeb 1, 2021
A hip, young marketer at a hip, young agency once admitted to me something memorable. Getting a cool new brand off the ground wasn’t really the hard part of his job, he told me. What was hard was making that…
