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Object of the Week

How the $48,000 “Birkinstock” Became the Ultimate Consumer Culture Troll

The story of a hippie sandal, a six-figure handbag, private equity, and a very mischievous art collective

A Birkinstock sandal, with the straps made of recycled Birkin bags, below the text “Object of the Week”.
Credit: MSCHF

Object of the Week is a new column exploring the objects a culture obsesses over and what that reveals about




Pop business for the intelligent reader. A publication from Medium.

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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

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