Published in


Object of the Week

If Nobody Loves Grape-Nuts, Why Is It Sold Out Everywhere?

How a shortage of the most boring cereal turned it into a pandemic sensation

A Grape-Nuts cereal box photoshopped onto a purple background with the text “Object of the Week” and a square frame surrounding the cereal box.

Object of the Week is a column exploring the objects a culture obsesses over and what that reveals about us.




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

Black Market Lemonade

6 Foods to help fight depression

Brisket Yield Test: How to get the most out of your barbecue

luxury kitchen equipments

Kitchen equipments

Ultra-processed foods: Little nourishment, lots of toxic amino acids

The Psychology Behind Why Japanese People Are So Healthy

Cheese May Be Healthier Than You’ve Been Told

Being Vegan, Vegan Being: Agnes Muljadi — Non Judgment is One of the Highest Forms of Kindness.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

More from Medium

“Madness is a gift from the Gods”— Plato

Dear PR Agencies: More Money, Better Ethics or Both?

Trinkets of Joy

Personal Review of the GlucoRx Aidex CGM for diabetes management.