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Startups Are Starting to Choose Normal Names Again
Brands have stopped ‘disemvoweling’ themselves
Published in
7 min readNov 19, 2020
From creating new words like “Kodak,” forcing words together like “Facebook,” or intentionally misspelling phrases like “Krispy Kreme,” companies have a long history of picking phonetically fabricated — and occasionally nonsensical — brand names. For the past…
