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Marker was a publication from Medium about the intersection of business, economics, and culture. Currently inactive and not taking submissions.

The End of SoftBank’s Reign

In a year that’s been all about comeuppances, the bankroller for Uber and WeWork is overdue.

Jean-Luc Bouchard
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5 min readJun 18, 2020

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SoftBank Group chairman and CEO Masayoshi Son. Photo: Tomohiro Ohsumi/Getty Images

Welcome to Buy/Sell/Hold, Marker’s new weekly newsletter that’s 100% business intelligence and 0% investment advice. Each week, our writers Steve LeVine and Rob Walker will make sense of the most important developments in business and why they matter.

We know you’re busy, so think of our Buy/Sell/Hold labels as shorthand metaphor: a Buy if we view it as a positive trend or clever move; a Sell if it’s a disastrous mistake or a missed opportunity; or a Hold if it’s noteworthy but too early to call.

SoftBank’s Era of Dominance

The Buy/Sell/Hold Analysis

Over the past year, I’ve written about the “Daredevil Unicorns”: tech startups notable for both their outsized valuation and their attitude. In Silicon Valley, it’s assumed you’re going to tromp on turf where you don’t belong — that’s how old ways get disrupted. But it’s another matter when your whole schtick is to inflict ruin and sickness on the little guys. I’m thinking of Uber’s early joy in breaking down the taxi businesses across the globe or Juul’s marketing of flavored nicotine products to teens.

The thing is, you can’t even aspire to become a Daredevil unless someone lets you. Those someones are usually venture capitalists and private equity firms that fork over the cash, even paying a higher valuation if a would-be unicorn happens to have daredevil qualities. Think of it as a kind of Daredevil premium.

The biggest Daredevil enabler of them all is SoftBank, the Japanese manager of the $100 billion Vision Fund. SoftBank founder Masayoshi Son’s signature act is to swoop down on an existing Daredevil Unicorn, lay a few billion dollars on it, inflate its valuation, and thus pump up its own stock price. One private equity hand called SoftBank’s practices “unicorn porn.” So it was that Uber’s valuation swelled to $68 billion and WeWork’s to $47 billion before both fell precipitously.

In recent days, it’s become clear that the era of SoftBank’s dominance is coming to an end. Wall Street’s new demand for actual profits has coupled with Covid-19 and the economic downturn to seriously…

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Marker
Marker

Published in Marker

Marker was a publication from Medium about the intersection of business, economics, and culture. Currently inactive and not taking submissions.

Jean-Luc Bouchard
Jean-Luc Bouchard

Written by Jean-Luc Bouchard

Bylines in Vox, VICE, The Paris Review, BuzzFeed, and more. Contributor to The Onion. Check out my work here: jeanlucbouchard.com.

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