Illustration: Nick Sheeran

The New Hot Startups Will Be Camels, Not Unicorns

We’re entering the desert. Which would you rather be?

Alexandre Lazarow
Published in
7 min readApr 27, 2020

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Even before the coronavirus shocked markets, the sheen was starting to fade from Silicon Valley’s obsession with finding, funding, and building the next unicorn — the valley’s nickname for startups valued at over a billion dollars. The collapse of companies with runaway valuations like WeWork and Brandless exposed flaws with the valley’s preferred strategies of “blitzscaling” and relying on VC-subsidized products.

Meanwhile, startups outside Silicon Valley have been proving a different model of success. In emerging markets are companies we can learn from because they have survived harsh business climates with less capital and ecosystem support. These startups are more akin to camels for their ability to adapt to multiple climates, survive without sustenance for months, and withstand harsh conditions. And unlike unicorns, camels are not imaginary creatures. They are real, and they are resilient.

Camel startups survive in unforgiving environments for a number of strategic reasons:

Scaling through the valley of death

In their early days, startups need to spend more money than they earn in order to develop a new product or service and gain customers…

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Alexandre Lazarow
Marker
Writer for

Global #VentureCapital @Cathayinnov, previously @OmidyarNetwork; author of Out-Innovate (HBR Press); professor @MIIS; outdoor enthusiast; raised on the Cdn