The Secret to Finding the Perfect Price Market Fit

Figuring out the right price is hard, but plotting a utility map can help

Nick DePhillips
Marker
Published in
5 min readFeb 7, 2020

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Photo: wera Rodsawang/Getty Images

IIt’s all coming together, after hours and hours of pouring your heart into creating a revolutionary product with amazing features, enormous market potential, and compelling initial customer feedback. But something just doesn’t add up.

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Nick DePhillips
Marker
Writer for

Helping teams shrink the distance between the drawing board and realizing their vision. Enjoy launching technical products into unchartered territory.