Logology
The Surprising Reason Why All Bank Logos Look the Same
How a shift toward logo modernization in the 1960s ushered in an era of rubber-stamp designs
Published in
9 min readAug 14, 2020
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When a new logo is unveiled these days, we know what to expect. An announcement on the company website and social media, peppered with the usual branding buzzwords: “iconic,”…