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The Surprising Reason Why All Bank Logos Look the Same

How a shift toward logo modernization in the 1960s ushered in an era of rubber-stamp designs

Outlines of various bank logos such as Chase Bank, Bank of America, etc.
Illustration: Dora Godfrey

When a new logo is unveiled these days, we know what to expect. An announcement on the company website and social media, peppered with the usual branding buzzwords: “iconic,”…




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James I. Bowie

James I. Bowie

Principal at Emblemetric, Sociologist at Northern Arizona University. Data-driven reporting on trends in logo design:

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