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Why a Crisis Frees Us of Our Old Mental Models

When old routines are disrupted, it’s easier than ever to take risks

Colorful sparks fly out of the palm of a hand, with a silhouette of a keyhole inside.

Social media feeds during the pandemic have been inundated with people pursuing new creative activities like learning foreign languages, starting a TikTok account, developing calligraphy skills, or adventures in sourdough baking. Creativity is booming everywhere you look…



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Professors Cait Lamberton & Stacy Wood

Cait Lamberton, Marketing Professor at the Wharton School, and Stacy Wood, Marketing Professor at North Carolina State University