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Peloton’s Pandemic Paradox

Why is the quarantine-friendly company’s stock suddenly tanking?

A Peloton stationary bike sits on display at one of the fitness company’s studios on December 4, 2019 in New York City.
Photo: Scott Heins/Getty Images

YYou might figure that if the Covid-19 pandemic causes lots of people to dump their gym memberships in favor of more quarantine-friendly fitness options, then Peloton — maker of a fancy stationary bike loaded with subscription streaming exercise programming — would benefit. You would not be alone: Plenty of…




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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

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