Peloton’s Pandemic Paradox
Why is the quarantine-friendly company’s stock suddenly tanking?
Published in
4 min readMar 13, 2020
You might figure that if the Covid-19 pandemic causes lots of people to dump their gym memberships in favor of more quarantine-friendly fitness options, then Peloton — maker of a fancy stationary bike loaded with subscription streaming exercise programming — would benefit. You would not be alone: Plenty of…