TREND MILL

Shoe Brands Are Moving Toward Sustainability, One Step at a Time

The release of an ugly sneaker signals where the industry is headed

Stephen Moore
Published in
5 min readMay 17, 2021

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Photo: MadNew Balance

As part of its “MADE Responsibly” limited collection, New Balance recently released what can only be described as the ugliest shoe ever made — unless you count Crocs as a shoe. But this was more than…

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Stephen Moore
Marker
Writer for

Writer, editor, part-time furniture maker. Head here for my tech and biz newsletter, Trend Mill: https://www.trend-mill.com