What Subscription Businesses Know About Keeping Customers Through a Crisis

Companies that adopt a ‘membership mindset’ are best-positioned to survive this downturn

Photo: Future Publishing/Getty Images

Reputations that took years to build can be destroyed in two weeks. Relationships that used to take years to unravel can unravel in days.

Author of THE FOREVER TRANSACTION & THE MEMBERSHIP ECONOMY; Leading expert on membership models and subscription pricing. http://www.robbiekellmanbaxter.com

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