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Why McDonald’s Failed to One-Up Burger King’s Redesign

The fast-food giant’s revamped packaging shows it’s still too timid to fully adapt to the times

Image credit: McDonald’s

This is shaping up to be the year of the fast-food rebrand. First, Burger King unveiled a sharply executed redesign on January 7, announcing a total revamp across the…




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Stephen Moore

Stephen Moore

Currently: editor @ Entrepreneur’s Handbook | Previously: editor @ Medium | Keeping Business and Tech alive on Medium | Contact:

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