Marker
Published in

Marker

Trend Mill

Why McDonald’s Failed to One-Up Burger King’s Redesign

The fast-food giant’s revamped packaging shows it’s still too timid to fully adapt to the times

Image credit: McDonald’s

This is shaping up to be the year of the fast-food rebrand. First, Burger King unveiled a sharply executed redesign on January 7, announcing a total revamp across the…

--

--

--

Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

Taking design out of the design team

Significance of Reinforcing of Existing Structures and Usage of Composites for This Purpose

Badin [badɛ̃] Design

Clients and UX Research: Love at First Sight

Lecture #3: Lean, Agile, Design Thinking, Lean Startup…

When non-pedigreed architecture gives ‘learned’ architecture a run for its money

Defining a conference model

Our 5 weeks journey of Human-Centered Design: Prototyping

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Stephen Moore

Stephen Moore

Currently: editor @ Entrepreneur’s Handbook | Previously: editor @ Medium | Keeping Business and Tech alive on Medium | Contact: stephen@sjmblog.com

More from Medium

Panoramic Views (Part One)

Telling a Story of Shark Bait with Machines

Jobs: After grieving lost family, my mom found her calling — as a funeral service worker

Captain’s Log: Week 12