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Why McDonald’s Failed to One-Up Burger King’s Redesign
The fast-food giant’s revamped packaging shows it’s still too timid to fully adapt to the times
Published in
7 min readMar 16, 2021
This is shaping up to be the year of the fast-food rebrand. First, Burger King unveiled a sharply executed redesign on January 7, announcing a total revamp across the…
